How Marketers Can Start Integrating AI in Their Work
June 21, 2018
STEPHEN SWINTEK/GETTY IMAGES According to Constellation Research, businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective.
Preparing your business for an AI future
June 14, 2018
The process of building an AI model must start within the organisation itself. It must start at the top. Artificial Intelligence is a powerful tool that has the potential to fuel new ways of working, improve decision-making, and increase efficiency in businesses across the board. In fact, innovations in AI are happening so fast
Constellation Research : 46% of Companies are Investing in AI for Sales and Marketing Purposes
June 10, 2018
Artificial intelligence (AI) adoption is relatively modest across large enterprises, but marketing and sales organizations are embracing the technology most quickly. Forty-six percent of companies are investing in AI for sales and marketing purposes, and 50% are deploying AI projects for commerce and customer service, according to a report released Thursday by Constellation Research.