Benefits of AI Bots as a key lever for AI Revolutionising Marketing

November 23, 2018

Artificial Intelligence and digital marketing are beginning to go hand in hand. With the ability to collect data, analyze it, apply it and then learn from it- AI is transforming digital strategy. As it continues to advance, so will the capabilities to use it to improve digital marketing strategies and valuable customer insights for companies. Here are

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AI marketing can drive customer loyalty to brands, finds survey

November 16, 2018

AI marketing is needed; a survey reveals that poorly targeted marketing material is causing irreparable, long-term damage to thousands of brand-customer relationships. A new survey has found that 41% of consumers will shun brands that send irrelevant messages and offers. AI marketing may be the answer, however, as the survey also finds that 47% state

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