Forbes .com promoting the benefits of AI bots as a key lever for AI revolutionising marketing….ask us how our platform can work for you…

Artificial Intelligence and digital marketing are beginning to go hand in hand. With the ability to collect data, analyze it, apply it and then learn from it- AI is transforming digital strategy. As it continues to advance, so will the capabilities to use it to improve digital marketing strategies and valuable customer insights for companies.

Here are 3 ways AI is changing digital marketing for the better.

Better User Experience

The most important aspect of a successful digital marketing strategy is great customer experience. When the content is relevant to the user, they are more likely to convert and become recurring customers and have brand loyalty. Artificial intelligence can significantly help with that in its ability to collect data and decide which content is the most applicable based on things like location, historical data and past behavior. When doing so, it gives the user the impression that the brand was built specifically for them.

For retail, AI can be a game changer for online shopping experiences with new advancements in augmented reality where customers can actually “try” a product before making a purchase. There are now apps where you can actually “try on” clothes to see how items will look on you without ever stepping foot into the store. This means less dissatisfied customers, lower returns and higher engagement online for a brand.

Voice search technology is also a great addition of AI in digital marketing that can get faster results. Companies can now write their site to coincide with virtual assistants like Alexa, Google Home and SIRI. If you do it correctly, you can move your brand to be the first result on a voice search which can really help with brand recognition.

Predictive Customer Behavior

Not only can AI personalize a customer experience on past behavior, but it can also predict behavior for new and existing users. With the help of data management platforms (DMP) collecting second and third-party data now, AI can collect information about your users across the internet and not just in a session on your site. This can help personalize to their needs automatically through journeys and profiles enabling you to target your potential leads and eliminating those unlikely to convert enabling you to concentrate on formulating and executing effective marketing strategies.

While it is far from perfect, AI is constantly collecting, analyzing and interpreting data to get smarter at utilizing it. With new algorithms, all the time, accuracy of customer journeys will get more efficient and help determine sales forecasting and ROI so that your business can provide the best experience for customers and right tools to help your business succeed.

Real-time customer support

One of the biggest things customers look for in a good digital experience is quick resolutions and response. With the introduction of AI chatbots, an automated tool that gives the impression of talking to an actual customer service person in real time, AI can deliver that experience in real time.

Chatbots can use terms to seem more “human-like” and can answer basic questions, track and fulfil orders and help solve simple issues. Facebook messenger has integrated the chatbot feature for company Facebook pages to help improve customer service for businesses. These bots can be available 24/7 and can reduce call wait time for customers having issues which can increase customer satisfaction overall.

Artificial intelligence continues to grow and improve and won’t slow down for a while. Implementing AI into your digital marketing strategy will help customers have a better experience and give your business the insights it needs to succeed.

Artificial intelligence continues to grow and improve and won’t slow down for a while. Implementing AI into your digital marketing strategy will help customers have a better experience and give your business the insights it needs to succeed.

Source – http://bit.ly/2Aic33J

 

AI marketing can drive customer loyalty to brands, finds survey

AI marketing can drive customer loyalty to brands, finds survey

AI marketing is needed; a survey reveals that poorly targeted marketing material is causing irreparable, long-term damage to thousands of brand-customer relationships.

AI marketing can drive customer loyalty to brands, finds survey image

A new survey has found that 41% of consumers will shun brands that send irrelevant messages and offers. AI marketing may be the answer, however, as the survey also finds that 47% state they are happy for intelligent technology to improve the offers they receive.

The survey was carried out by AI marketing outfit Emarsys, which questioned 2000 UK consumers.

A mere 6% of consumers believe the product and service offers they receive are specifically relevant to them.

The survey also found that:

  • 41% swear they won’t purchase from a brand again if they receive haphazard marketing materials;
  • Over 60% demand that offers they receive be tailored to them and their interests precisely;
  • 66% admitted they would ignore all future marketing from a brand if it sent them hit-or-miss offers.

It is not all bad; opportunity lurks too. The survey also found:

  • 57% admitted they would be more likely to repeat purchase if they received more loyalty-based discounts from a retailer;
  • 41% would be more likely to buy from a brand again if they received bespoke offers which were truly personalised and unique to them.

Emarsys says that: “The problem that most brands encounter though is that human-driven personalisation just doesn’t scale — Segmentation and personalisation designed and executed by marketers doesn’t provide the level of individualisation, at volume, that consumers demand.”

This article was originally posted on Information Age: http://bit.ly/2zSoXp7