AI In Marketing – 2019 Predictions

January 29, 2019

There’s no denying that artificial intelligence (AI) is rapidly moving from fiction to reality. In marketing especially, interest in AI has intensified as marketers have realized the potential that intelligently harnessing the ever-growing streams of customer data has on transforming customer experiences. AI has become increasingly important not only to marketers but to organizations as

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Curious about Chatbots? A Guide to Chatbots

January 21, 2019

No, they’re not sci-fi robots. They’re computer programs that interact with your customers and earn you sky-high approval ratings. Over the past two years, chatbots — or technology-fueled virtual assistants — have taken the world by storm. At first, chatbots were merely a computer-based service that could undertake various customer service tasks. And in that regard, they were a

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