Why artificial intelligence is crucial for sales to bridge the customer chasm

August 30, 2018

Today’s customers have more choice and buying power than ever before, and they expect unprecedented levels of contextualization and personalization. The latest wave of technology, led by Artificial Intelligence (AI), may be the first time the sales team has an opportunity to harness a new technology before consumers do, to turn the tables and find

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IBM Showcases Artificial Intelligence Superiority with Project Debater

August 23, 2018

The IBM algorithm Deep Blue beat chess champion Garry Kasparov in 1997. It was 2011 when IBM’s Watson won the game show Jeopardy. Shortly after, the IBM Research team was ready to go beyond game playing and began to brainstorm the next feat to challenge an artificial intelligence algorithm. They decided to create an AI algorithm

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How to Use AI Throughout The Insurance Value Chain, Starting with Sales & Distribution

August 16, 2018

How can insurers meet increased customer expectations at a lower cost? AI-powered care delivers on a future vision of customer service with an opportunity for savings of 30 percent by, for example, driving customers to digital experiences. In this post, I will explore how to apply AI using an intelligent customer engagement (ICE) framework. How

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From automation to opacity: Overcoming marketers’ AI anxieties

August 9, 2018

Artificial intelligence is revolutionizing businesses across industries. More than half of the executives surveyed in a 2017 PwC report said that AI solutions were already increasing their companies’ productivity. As usual, marketers are at the forefront, embracing AI at a particularly rapid pace. But while any new resource can create excitement in some, it can make others

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The X Factor: Leveraging Artificial Intelligence For Marketing Success

July 19, 2018

When you find yourself stranded in a city looking for a hotel room, you need a mobile app that tells you current availabilities for that day, not the best deals in three months. Artificial intelligence (AI) is making this far easier, sifting through and making sense of reams of data to get you the information

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5 Ways AI Can Solve a Brand’s Marketing Problems

July 12, 2018

Harnessing its influence can make it into your company’s superpower Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the center of this change, and several existing applications promise to irrevocably change the landscape with step-level

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