Can AI Create The Perfect Partnership Between Marketing And Sales?

October 17, 2019

The critical relationship between marketing and sales may not always be the smoothest of relationships. But what is certainly true is that the sales and marketing partnership is one of the most important relationships for driving corporate success. A lack of alignment between sales and marketing can result in missed opportunities to grow revenue. But

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Choosing the Right Chatbot for your Business

October 10, 2019

Credit: Photo 131215570 © Wrightstudio – 25 per cent of customer service operations will involve the use of chatbots by 2020, according to Gartner – a significant jump from the two per cent of companies using them in 2017. And there are no signs of this growth slowing. As intelligent chatbot technologies get smarter, quicker, and

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Nitrobots Facebook Messenger Campaign Results

September 12, 2019

We recently ran our first NitroBots Facebook Advertising campaign, showcasing our AI chatbot.   Download the casestudy: NitroBots Messenger Campaign Case Study

AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

September 5, 2019

  The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or incomplete account data and leads that get lost in the handoff between marketing and sales. But B2B companies such as Fiix Software, Aprimo and Okta are rising to the

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How are AI and data-driven campaigns changing sales and marketing?

August 29, 2019

AI is already having a major impact for sales and marketing teams, especially when it comes to lead generation, but as the technology progresses, there will be even more advantages to the reach it can make in the future. Think of sales and marketing campaigns in a traditional sense and you may well dream up

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