August 1, 2019
Recently I was asked, “As an agency, how are you using AI within your marketing?” And honestly, the question gave me pause. I know we are using AI, but could not answer exactly how. Since it was (and is) a really valid question, I wanted to have a really good answer the next time someone asks. Artificial intelligence
July 25, 2019
You may have noticed that Chatbots are replacing mobile contact forms. The trend is not limited to retailers, airlines and hotels. It is also taking place on law firm websites. Should law firms abandon mobile forms and go entirely to Chatbots? Mobile forms may still have a place, especially on law firm sites, where the
July 18, 2019
Concerns about sales professionals being automated out of a job are still commonplace, but artificial intelligence is vital to navigate an increasingly complex customer journey. Ex-prime minister David Cameron has taken a job at Affiniti, one of the world’s largest artificial intelligence companies, which specialises in the use of AI in sales. As chair of the company’s
July 4, 2019
“Most brands only use 20% of the tech stack they pay for … you have to question whether our money is being best spent in that area. That is something I found was really missing from the Palais this year.” – Australian marketer in Cannes 1. How to touch your customers, in a good way
June 27, 2019
61% of marketers declare that Artificial Intelligence (AI) is the most critical element of their data strategy. Marketing is a fast-paced discipline. If you want to succeed in it, you must stay at the bleeding edge of new breakthroughs. By 2020, 85% of customer relations will be automated. You, therefore, need to position your brand to stay competitive.
June 14, 2019
Chatbots are aiding business to automate services and customers are becoming more familiar using them. However, to derive maximum business efficiency, chatbots can be better designed according to a leading expert. When building a chatbot, the overriding aim is to develop a system that closely replicates and simulates human conversation, while driving engagement and customer satisfaction.