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AI, Martech and Customer Experience – The Way of Marketing

July 4, 2019

“Most brands only use 20% of the tech stack they pay for … you have to question whether our money is being best spent in that area. That is something I found was really missing from the Palais this year.” – Australian marketer in Cannes   1. How to touch your customers, in a good way


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Chatbots #1 – Ways To Use AI in Marketing 2019

June 27, 2019

61% of marketers declare that Artificial Intelligence (AI) is the most critical element of their data strategy. Marketing is a fast-paced discipline. If you want to succeed in it, you must stay at the bleeding edge of new breakthroughs. By 2020, 85% of customer relations will be automated. You, therefore, need to position your brand to stay competitive.


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Tips for improving chatbot design and functionality

June 14, 2019

Chatbots are aiding business to automate services and customers are becoming more familiar using them. However, to derive maximum business efficiency, chatbots can be better designed according to a leading expert. When building a chatbot, the overriding aim is to develop a system that closely replicates and simulates human conversation, while driving engagement and customer satisfaction.


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What You Need To Know About Chatbots

June 6, 2019

  According to BI Intelligence, about 80% of businesses will use chatbots — which are applications that engage in interactive conversation using natural voice or text – by 2020. Juniper Research also forecasts that this technology will save businesses about $8 billion annually by 2022. “Due to advancements in AI technology, natural language processing and


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During F8 2019 – Facebook Promotes the Future of Lead Generation through Messenger

May 27, 2019

  Messenger has become one of the world’s most popular messaging tools by offering a platform that brings people and businesses closer together. Currently, there are approximately 300,000 developers building on the Messenger Platform, and people and businesses are exchanging over 20 billion messages on Messenger each month.1 Today at F8, Facebook’s annual developer conference,


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Four Ways Artificial Intelligence Can Help Your Small Business

May 20, 2019

The 21st century has brought many incredible new technologies that were once dreamed about in old sci-fi epics, and even some technologies we never saw coming. However, artificial intelligence — sometimes called machine intelligence or just AI — is proving to be one of the most disruptive of all. It’s already being applied by businesses across the globe


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